About Kai - The Graphic Design Guy

Kai holds a Bachelor of Communications (Advertising-Creative) from RMIT, Australia, Melbourne, and also a Diploma in Interactive Media Design from Temasek Polytechnic. Kai’s creative journey began in animation before evolving into graphic design.

Since 2004, he has worked across design & advertising agencies and as an in-house designer for a local MNC. Over the years, Kai has collaborated with renowned local brands like BreadTalk, RamenPlay, The Icing Room, NTU, and Goldheart Jewelry, as well as international names such as McDonald’s, Shell Singapore, Citibank, and PAUL Bakery.

His career highlights include setting up BreadTalk’s flagship store at Resorts World Sentosa and contributing to BreadTalk’s 10th Anniversary campaign in 2010. He also played a key role in designing and launching the BreadTalk Online Delivery website. In branding, Kai successfully rebranded EuroChill, a local chiller brand, and led the rebranding of KidStyle, a Jay Gee Melwani Group division, which carries brands like Levi’s and Adidas.

Recently, Kai spearheaded the rebranding of At Tea Singapore, defining the creative direction for their At Tea 2.0 launch.

Beyond graphic design, Kai expresses his craftsmanship through leather artistry at @madeinsixfive, where he creates handcrafted leather goods with a passion for precision and detail.