My Creative Odyssey of 2022-2023

2022. Callebaut. What's NXT Sales Kit

Taking the graphic cues from the Europe agency, I transformed it into a tactile Callebaut sales kit. Each element, from the sample pack's enticing textures to the booklet's insightful narratives, whispered indulgence and culinary possibilities.

Sourcing premium materials and collaborating with skilled partners was a thrilling adventure. Witnessing the kit's evolution, from concept to reality, was pure satisfaction.

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2022. deZaan. Unveiling deZaan's Cocoa Spectrum: A Brochure Odyssey

Food & Hotel Asia 2022 saw me crafting a sample brochure that showcased deZaan's delectable cocoa powders. More than just paper, it was a curated journey through their world of flavor.

I took on the project from concept to production. Sourcing materials and overseeing production – every detail mattered.

And at FHA, seeing attendees captivated by the brochure, their curiosity piqued, was pure satisfaction. The brochure was subsequently adapted into Mandarin and Japanese for the respective Taiwan and Japan market in 2023.

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2023. Foodie Food Pte Ltd. Birth of Phad Thai Bro!

My 2023 crown jewel? Birthing Phad Thai Bro! from scratch. Branding, packaging, uniforms, food photography – I steered the ship, art directing every facet.

Three months of intense creative brew, then boom! Phad Thai Bro! burst onto the scene. After the launch, I was neck-deep in crafting marketing magic to fuel its growth.

This wasn't just a project; it was passion poured onto plates. And the best part? Every slurp, every satisfied smile, is a testament to the Phad Thai Bro! story I helped craft.

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2023. YEAH! Nasi Lemak. SATAYlicious Chunky Chicken Nasi Lemak

In crafting a promotional video for YEAH! Nasi Lemak's Sataylicious Chunky Chicken Nasi Lemak, I served as both food stylist and art director. Harnessing the power of AI, I utilised technology to generate food images and streamline copywriting. The video, edited on a mobile app, seamlessly blends traditional flavors with modern storytelling, showcasing the dish's allure through an innovative lens.